In 2026, Papua New Guinea has seen significant growth in internet adoption, with over 4.2 million users, reflecting increased digital access across the country. Mobile internet penetration reaching 65% indicates widespread smartphone usage, facilitating access to online services and social media platforms. The average web session duration of 3.2 minutes suggests users are engaging actively with digital content, supporting the growth of local businesses online.
E-commerce continues to expand, generating approximately USD 210 million in revenue, driven by improved digital infrastructure and mobile payment options. Social media remains a vital part of daily life, with over 3.1 million active users, highlighting the importance of digital marketing for brands targeting Papua New Guinea’s growing online population. Overall, the digital landscape in PNG is rapidly evolving, creating new opportunities for economic development.