Mobile Payment Adoption and Mobile Marketing Statistics in Papua New Guinea (2026)

By 2026, mobile payment adoption in Papua New Guinea has grown significantly, with over 3.2 million users, representing 45% of the adult population. This growth is driven by increased smartphone penetration and improved financial inclusion efforts. Mobile marketing is also expanding rapidly, with engagement rates reaching 18%, indicating higher consumer interaction with mobile ads. Revenue from mobile advertising is projected to hit USD 150 million, reflecting the digital shift in the country's economy.

The surge in mobile internet users, now totaling around 4.1 million, supports this digital transformation. Businesses are increasingly leveraging mobile platforms to reach consumers, especially in rural areas where traditional banking remains limited. As mobile infrastructure improves, Papua New Guinea's digital landscape is expected to continue evolving, fostering more innovative financial and marketing solutions tailored to local needs.