In 2026, Papua New Guinea's influencer marketing landscape continues to grow, with average post rates around USD 300 for micro-influencers. The total marketing spend has reached approximately USD 12 million, reflecting increasing brand investment in digital channels. The number of active influencers stands at roughly 4,500, indicating a sizable community engaging audiences on Facebook, Instagram, and TikTok.
Engagement rates remain strong at about 5.2%, demonstrating the effectiveness of influencer campaigns in PNG. Most brands, around 68%, now incorporate influencer marketing into their overall advertising strategies, aiming to boost brand visibility and connect with younger audiences. As digital penetration deepens, influencer marketing is set to become a vital component of PNG’s advertising ecosystem.