In 2026, Papua New Guinea has seen a significant increase in social media users, reaching 3.2 million, with a majority engaging on Facebook and YouTube. Influencers play a crucial role in digital marketing, with 65% utilizing YouTube for content creation. The average engagement rate of 4.8% indicates high audience interaction, making influencer marketing a vital component of brand strategies in the country.
The influencer marketing industry in Papua New Guinea is projected to spend around USD 15 million monthly on digital campaigns. Facebook remains the dominant platform for influencer collaborations due to its widespread use and local relevance. As digital adoption continues to grow, local brands are investing more in influencer partnerships to reach diverse audiences effectively.