NDK 75 million (USD 21.4 million)
Total Influencer Marketing Spend
Projected total marketing spend on influencers in 2026
4.8%
Average Engagement Rate
Average engagement rate of influencer posts in PNG
2,300
Number of Influencers
Number of active social media influencers in PNG
Facebook (65%), Instagram (25%), TikTok (10%)
Top Platform Usage
Most used social platforms for influencer marketing
USD 4.50 per USD 1 spent
Influencer Marketing ROI
Return on investment for brands using influencer marketing in PNG
In 2026, Papua New Guinea's influencer marketing industry has grown significantly, with an estimated spend of NDK 75 million. Social media engagement has increased, especially on Facebook and Instagram, reflecting rising digital adoption. Local brands are leveraging influencers to reach younger audiences and boost brand awareness amid a developing digital economy.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.