In 2026, Papua New Guinea shows a steady increase in email automation adoption, reaching 27% of businesses leveraging these tools. The growth reflects expanding digital infrastructure and increasing awareness of email marketing's effectiveness. With an average open rate of 29%, marketers are finding email campaigns still relevant despite competition from social media channels.
Mobile engagement remains high at 68%, emphasizing the importance of mobile-optimized email content. ROI remains strong at USD 44 per USD 1 spent, indicating a lucrative channel for PNG businesses. The annual 12% growth in email list size highlights ongoing efforts to expand digital outreach, driven by small and medium enterprises seeking cost-effective marketing solutions.