Creator Economy Revenue in Papua New Guinea (2026)

In 2026, Papua New Guinea's creator economy is estimated to generate USD 45 million, reflecting rapid growth driven by increasing internet penetration and mobile usage. Influencer marketing has become a key strategy for brands looking to target local youth and urban consumers, with USD 12 million spent on campaigns last year. The rise of local content creators has boosted digital engagement, fostering new opportunities across social platforms.

The influencer community in PNG now comprises around 15,000 active personalities, with an average engagement rate of 4.8%. Over 3.8 million people in PNG, roughly 45% of the digital population, actively follow or interact with local creators. This trend signifies a maturing digital space where influencer marketing is vital for brand visibility and consumer trust, especially in sectors like retail, telecommunications, and tourism.