In 2026, Papua New Guinea has seen significant growth in chatbot adoption, with over 1.2 million users accessing services across various sectors. This surge is driven by increased internet penetration and mobile usage, enabling businesses to engage customers more interactively. The adoption rate of marketing automation tools has reached 34%, reflecting a shift towards digital-first strategies among local companies.
Investments in marketing technology have risen to approximately USD 28 million, supporting innovations like AI-driven chatbots and personalized marketing campaigns. Customer satisfaction with chatbots has grown to 78%, indicating effective implementation and improved user experience. Overall, Papua New Guinea's digital marketing landscape is rapidly evolving, with automation playing a key role in business growth and customer engagement.