By 2026, Papua New Guinea has seen a surge in influencer marketing, with over 4,200 active influencers across various niches. The average engagement rate of 4.5% indicates a highly responsive audience, especially on platforms like Facebook, which dominates with 65% usage. The total marketing spend has reached approximately USD 18 million, reflecting increased confidence in digital brand collaborations and local influencer credibility.
This growth has led to more brands, around 1,150, partnering with local influencers to reach diverse demographic groups. The influencer marketing landscape in Papua New Guinea is now a vital component of digital advertising strategies, helping brands build authentic connections. As digital penetration deepens, influencer collaborations are expected to become even more strategic and impactful in 2026.