In 2026, affiliate marketing continues to grow steadily in Papua New Guinea, contributing approximately 12.5% to online traffic. The increasing digital penetration, now over 54%, has expanded online shopping and marketing opportunities, fostering a more vibrant affiliate ecosystem with around 45,000 active marketers. The average commission rate of 8.2% reflects competitive affiliate programs tailored to local businesses and international brands targeting PNG consumers.
The total affiliate revenue in PNG has reached USD 150 million, signifying a significant boost from previous years. This growth aligns with enhanced internet infrastructure and rising mobile device usage. As digital commerce expands, local and international companies are investing more in affiliate marketing strategies. This ecosystem's development indicates a promising future for online marketing, with more opportunities for entrepreneurs and brands to tap into the PNG market.