Panama's e-commerce sector has experienced significant growth, with over 15,200 active Shopify stores in 2026. The average monthly revenue per store has increased to $4,500, reflecting thriving online entrepreneurship and consumer demand. The total e-commerce revenue now exceeds US$684 million, indicating a robust digital economy driven by local and international consumers.
CMS and website builders play a crucial role in this growth, with a 35% market share for leading platforms. The high digital payment adoption rate of 78% underscores Panama's rapid shift towards digital transactions, fostering a conducive environment for online retail expansion and innovative digital business models.