1.8 million
Total podcast listeners
Number of active podcast listeners in Panama
3.5 hours
Average weekly podcast consumption
Average hours spent listening per week
55%
Male listeners percentage
Proportion of male podcast listeners
45%
Female listeners percentage
Proportion of female podcast listeners
$12 million USD
Digital audio ad revenue
Annual digital audio advertising revenue in Panama
Panama's digital infrastructure and mobile device penetration have facilitated this growth, making podcasts a key part of daily entertainment and information consumption. The rise in ad revenue underscores the monetization potential of the market, attracting both local and international brands. As content creators focus on diverse topics, the listener demographics are expected to diversify further, supporting sustained growth in the audio media sector.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.