Podcast & Audio Statistics in Panama (2026)

Panama's podcast scene is rapidly expanding, with an estimated 1.2 million adults engaging with podcasts regularly in 2026. Social media remains the primary discovery platform, accounting for 37% of new listeners, reflecting the country's high social media penetration and mobile usage. The average listener dedicates about 55 minutes daily to podcasts, indicating a strong appetite for diverse audio content across genres like business, entertainment, and education.

Economically, the podcast industry in Panama is projected to generate USD 45 million in 2026, driven by increased advertising and subscription models. As digital literacy and internet access improve, more local creators are entering the space, further diversifying content. The combination of high engagement rates and rising revenue suggests that podcasts will become an even more integral part of Panama's media landscape in the coming years.