In 2026, Panama has seen a significant increase in Pinterest usage, with nearly half the population engaging with the platform for shopping inspiration. The rise in social commerce revenue reflects Panama's growing digital retail ecosystem, driven by increased mobile adoption and improved internet infrastructure. Consumers are increasingly comfortable making purchases directly through social platforms, boosting local online sales and promoting small business growth.
The average purchase value remains steady at around $75 USD, indicating a mature social commerce market where consumers are willing to spend appreciably on curated, Pinterest-influenced products. Mobile shopping dominates, accounting for over two-thirds of transactions, highlighting the importance of mobile-friendly retail strategies. Overall, Panama's social commerce landscape is poised for continued expansion in 2026, supported by digital literacy and social media integration.