In Panama, email marketing continues to grow steadily, with an average revenue of USD 15.20 per subscriber in 2026. The open rate remains moderate at 24.5%, reflecting increased competition and the need for more engaging content. Mobile engagement is dominant, with 68.3% of emails opened on smartphones, highlighting the importance of mobile-optimized campaigns for local marketers.
The subscriber base is expanding at a rate of 7.2% annually, driven by increased internet penetration and digital adoption. Marketers are focusing on personalized content to boost click-through rates, which stand at 4.8%. As email remains a cost-effective channel, businesses in Panama are investing more in targeted campaigns to maximize revenue and customer loyalty.