Panama's digital out-of-home advertising sector has experienced significant growth in 2026, driven by increased digital infrastructure and consumer engagement. The total revenue of approximately USD 120 million reflects a robust shift towards digital formats, capturing a larger share of the advertising market. The proliferation of over 15,000 screens in urban centers highlights the country's commitment to digital expansion, making DOOH a vital part of marketing strategies.
This surge in digital ad spending is supported by rising consumer digital consumption and advancements in ad-tech. The average of 1,200 daily impressions per screen indicates high engagement levels, making Panama an attractive market for advertisers seeking targeted, impactful campaigns. Continued investment and technological innovation are expected to sustain this growth, further integrating DOOH into Panama's dynamic advertising landscape.