By 2026, Palestine has seen a significant rise in YouTube usage, with over 4.2 million users actively engaging with video content. The average viewer spends about 1 hour and 15 minutes monthly watching YouTube, indicating strong content consumption habits. Businesses, especially SMEs, are increasingly leveraging YouTube for marketing, with nearly 70% adopting video advertising strategies to reach their audiences effectively.
Social media advertising expenditure has grown substantially, reaching USD 35 million, reflecting Palestine’s expanding digital marketing landscape. Engagement rates on YouTube ads are also improving, averaging around 4.8%, which suggests that targeted video campaigns are resonating well with viewers. This growth underscores the importance of video content in Palestinian digital marketing efforts and the country’s digital economy expansion.