In 2026, Palestine’s social commerce return rate stands at approximately 8.5%, reflecting improved consumer confidence and streamlined refund processes. The total sales via social platforms have reached around USD 210 million, indicating rapid growth in digital shopping channels. With 1.2 million active users, social commerce has become a vital part of Palestine’s retail landscape, driven largely by increased mobile device usage and internet penetration.
Mobile shopping accounts for 72% of transactions, highlighting the importance of smartphone accessibility in Palestine’s e-commerce ecosystem. The average purchase value of USD 175 suggests consumers are engaging in meaningful online transactions, often for fashion, electronics, and local crafts. As social commerce continues to mature, businesses are focusing on enhancing user experience and reducing return rates to maximize profitability and customer satisfaction.