By 2026, Palestine has seen significant growth in social commerce, with over 1.2 million users engaging in digital transactions. The average transaction value of USD 45 reflects increased trust and adoption of online payment methods among consumers. Mobile payments dominate the space, accounting for 65% of all transactions, driven by widespread smartphone usage and improved internet infrastructure.
Digital wallets are becoming mainstream, with nearly half of social commerce transactions facilitated through these platforms. The total annual sales in social commerce are estimated at USD 540 million, indicating a thriving digital economy. This trend suggests a shift toward cashless payments, with more businesses and consumers embracing the convenience of online financial services.