Palestine's e-commerce sector is experiencing significant growth, with revenue reaching an estimated USD 150 million in 2026. The rise in mobile commerce, accounting for 65% of transactions, reflects widespread smartphone adoption and improved internet infrastructure. Personalization techniques, such as tailored recommendations and targeted marketing, are now used by 78% of online retailers, boosting customer engagement and sales.
Consumers in Palestine are increasingly valuing personalized shopping experiences, which contribute to higher conversion rates of 4.5%. Average session durations of over 8 minutes indicate greater consumer engagement on e-commerce platforms. Continued investments in digital infrastructure and localized marketing strategies are expected to further accelerate e-commerce growth and personalization adoption in the coming years.