Pakistan's video advertising market is projected to reach $1.2 billion in 2026, driven by increasing mobile internet access and social media usage. Brands are shifting more budget to video formats due to higher engagement rates and better ROI, especially on platforms like TikTok and YouTube. The share of digital ad spend devoted to video is expected to hit 35%, reflecting growing confidence in video as a marketing tool.
Mobile devices dominate video consumption in Pakistan, accounting for 75% of all video ad spend, with a focus on short-form content tailored for mobile viewers. Despite moderate click-through rates of 1.8%, the overall effectiveness of video ads continues to improve, supported by better targeting and creative strategies. As digital literacy increases, businesses are expected to allocate even more resources to video advertising in the coming years.