Social Media Advertising Statistics in Pakistan (2026)

Pakistan's social media ad spend in 2026 has reached approximately USD 1.2 billion, reflecting rapid digital adoption and growing brand investments. The majority of the budget is allocated to platforms such as Facebook, Instagram, and TikTok, driven by an expanding youthful population and increased mobile internet penetration. Cost-efficient advertising, with an average CPC of USD 0.35, makes social media a highly attractive channel for marketers aiming for targeted reach.

Around 75 million Pakistanis access social media via mobile, creating a vast audience for advertisers. With 60% of local businesses actively running social media campaigns, digital marketing is becoming a key component of Pakistan's advertising landscape. The trend indicates a continued shift toward digital channels, fueled by improved infrastructure and increasing consumer engagement online, positioning social media as a vital marketing tool in 2026.