45 million
Social Commerce Users
Number of social commerce users in Pakistan in 2026
USD 120
Average Spending per User
Average monthly expenditure per social commerce user
72%
Trust Level in Social Commerce
Percentage of users trusting social commerce platforms
38%
Social Commerce Market Share
Percentage of total e-commerce sales via social platforms
1.2 million
Number of Active Sellers
Number of active social commerce sellers in Pakistan
By 2026, social commerce in Pakistan continues to grow rapidly with an estimated 45 million users, reflecting increased smartphone penetration and digital adoption. The average user now spends around USD 120 monthly, indicating a significant shift towards social platforms for shopping. Trust levels remain high at 72%, driven by local influencers and secure payment methods, fostering a vibrant online marketplace environment.
The social commerce market accounts for 38% of Pakistan's overall e-commerce sales, highlighting its importance in the digital economy. With over 1.2 million active sellers, small businesses and entrepreneurs leverage social platforms to reach wider audiences. Continued digital infrastructure improvements and trust-building measures are expected to sustain this upward trend, further boosting Pakistan's e-commerce ecosystem.
Frequently Asked Questions
What factors contribute to high trust levels in social commerce in Pakistan?
Factors include secure payment options, local influencer endorsements, and community-based reviews, which enhance credibility and user confidence.
How is social commerce impacting small businesses in Pakistan?
It provides affordable access to a large customer base, enabling small businesses to grow without significant investment in physical stores.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.