35 million
Social commerce users in Pakistan
Number of active social commerce users projected for 2026
₹2,500 (approx. $14)
Average transaction value
Average social commerce transaction amount in Pakistan
65%
Digital payment penetration
Percentage of social commerce users utilizing digital payments
₹850 billion (approx. $4.9 billion)
Annual social commerce transaction volume
Total yearly social commerce transactions in Pakistan
150+
Number of social commerce platforms
Number of active social commerce platforms operating in Pakistan
Pakistan's social commerce ecosystem is becoming more sophisticated, with over 150 platforms competing for market share. The focus on user experience, secure payment gateways, and affordable mobile data plans will continue to fuel growth. As digital literacy improves, more consumers are likely to embrace social commerce, boosting economic activity and providing new opportunities for small businesses and entrepreneurs across the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.