Pakistan's e-commerce sector continues to grow rapidly, with Shopify stores reaching 75,000 in 2026. This growth is driven by increased internet access, mobile device usage, and favorable government policies supporting digital trade. The average monthly visitors per store rising to 4,500 demonstrates enhanced consumer interest and engagement, fueling further online entrepreneurship and innovation.
The total e-commerce revenue in Pakistan has hit approximately $1.2 billion, marking a significant milestone in the country's digital economy. WordPress maintains a dominant position as the preferred CMS, but Shopify's increasing adoption highlights the shift toward more specialized e-commerce solutions. Small and medium-sized enterprises are increasingly leveraging these platforms to expand their reach domestically and internationally.