Email Marketing Statistics in Pakistan (2026)

As Pakistan's digital landscape advances, email marketing remains a vital channel. The average click-through rate of 3.2% indicates steady engagement, driven by increased smartphone access and improved email personalization. Businesses are investing more in targeted campaigns, boosting overall conversion rates and revenue. Despite challenges like limited infrastructure, the sector shows resilience and growth potential in 2026.

With an open rate of 24.5%, marketers are refining their email content to better resonate with Pakistani consumers. The average of 4.5 campaigns per month per business reflects a strategic effort to maintain relevance. As e-commerce expands, email marketing will continue to be a key driver of customer acquisition and retention, contributing significantly to the local economy and digital ecosystem.