Pakistan's affiliate marketing landscape in 2026 shows a steady growth with an average commission rate of 8.5%. The market revenue is expected to reach USD 1.2 billion, driven by increased digital adoption and e-commerce expansion. The large base of 150,000 active affiliates indicates a healthy and competitive ecosystem, with mobile devices accounting for over 70% of traffic, emphasizing the importance of mobile-optimized campaigns.
E-commerce remains the dominant sector, generating over half a billion dollars through affiliate programs. The rising internet penetration and smartphone usage continue to propel affiliate marketing, making it a lucrative channel for both brands and marketers. As the industry matures, we anticipate more innovative strategies and improved commission structures to attract and retain top affiliates in Pakistan.