Norway's affiliate marketing landscape in 2026 shows robust growth, with approximately 45,000 active marketers and over €520 million in revenue. The increasing adoption of digital channels, alongside higher consumer trust in online recommendations, has driven this expansion. Affiliate marketing now plays a crucial role in Norway's e-commerce ecosystem, accounting for nearly 18% of online sales, which reflects its significant influence on consumer purchasing behaviors.
Continued technological innovation and targeted advertising strategies are fueling affiliate growth in Norway. With a focus on transparency and better tracking tools, affiliates are earning higher commissions, averaging around 7.3%. The investments made by brands in affiliate marketing—about €210 million—highlight its importance within Norway’s digital economy, promising further expansion in the coming years.