By 2026, Norway's affiliate marketing landscape is heavily mobile-centric, with 68% of sales originating from smartphones and tablets. The total revenue is estimated at NOK 4.2 billion, reflecting steady growth driven by increased digital adoption and e-commerce expansion. The digital ad spend dedicated to affiliate marketing continues to rise, reaching NOK 1.8 billion, underscoring its importance in Norway's digital economy.
The affiliate marketing community in Norway comprises approximately 75,000 active marketers, signaling a mature industry. The average conversion rate of 8.5% indicates highly targeted and effective campaigns, which contribute to the overall digital competitiveness of Norwegian businesses. This growth aligns with Norway’s high internet penetration and digital readiness, fostering a thriving affiliate ecosystem.