Norway's ad tech market is set to reach approximately 1.2 billion USD in 2026, reflecting robust growth driven by increased digital media consumption. The total digital advertising expenditure is expected to hit 2.5 billion USD, emphasizing the country's shift towards online marketing channels. Mobile advertising continues to dominate, accounting for nearly 68% of all digital ad spend, highlighting the importance of mobile-first strategies for businesses.
Programmatic advertising is now responsible for about 75% of digital ad spend, showcasing Norway's adoption of automated, data-driven marketing solutions. Despite this growth, ad blocker usage remains significant at 25%, prompting publishers and marketers to innovate with more engaging and less intrusive ads. Overall, Norway's digital advertising landscape is mature and rapidly evolving, with a focus on mobile and programmatic innovations.