North Macedonia's affiliate marketing sector has seen steady growth, with approximately 15,300 active marketers in 2026. The top networks are generating over 45 million USD in revenue, reflecting increased digital engagement. The average commission rate remains competitive at 8.5%, fostering more affiliate partnerships. Mobile traffic dominates, accounting for 65% of affiliate links, driven by widespread smartphone usage and improved mobile infrastructure.
This growth indicates a mature affiliate ecosystem, boosted by rising digital advertising investments totaling around 12.7 million USD. Marketers increasingly focus on mobile-first strategies, aligning with global trends. The country's digital economy continues to expand, offering new opportunities for local and international brands to reach consumers efficiently through affiliate channels.
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