1.8 million
Total social media users
North Macedonia's population with social media access in 2026
78%
Percentage of internet users on social media
Share of internet users actively engaged on social platforms
Facebook
Most popular social media platform
Dominant platform among North Macedonian users in 2026
2 hours 45 minutes
Average daily social media usage per user
Average time spent per user daily in 2026
€25 million (~$27 million)
Social media advertising spend
Total digital ad expenditure on social media platforms in North Macedonia
In 2026, North Macedonia has approximately 1.8 million social media users, representing a significant portion of the internet population. Facebook remains the most popular platform, used daily by the majority for personal and business interactions. The average user spends nearly three hours daily on social media, indicating high engagement levels that marketers can leverage for targeted advertising.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.