Social Commerce Trust Statistics in North Macedonia (2026)

By 2026, social commerce in North Macedonia has seen significant growth, with 38% of internet users participating in social buying activities. Trust in these platforms remains high at 72%, indicating a mature digital shopping environment. Consumers are increasingly comfortable making purchases through social media, driven by improved platform security and personalized shopping experiences. The average spend of €250 reflects rising confidence and engagement in social commerce channels.

Mobile commerce dominates social shopping, accounting for 85% of transactions, emphasizing the importance of mobile-friendly platforms. With 1.2 million active buyers, social commerce has become a vital part of North Macedonia’s retail landscape. As digital infrastructure continues to improve, businesses leverage social media to enhance customer engagement and boost sales, fostering a more trust-based online shopping culture.