North Macedonia's SaaS industry is experiencing steady growth, with revenues reaching approximately USD 85 million in 2026. The average churn rate of 8.5% indicates improving customer retention, driven by local digital transformation initiatives and increased cloud adoption. The sector benefits from a burgeoning IT workforce, which grew by 12%, supporting software development and customer support services vital for SaaS success.
The digital adoption rate of 65% highlights the country's increasing reliance on cloud-based solutions across various sectors. With around 120 SaaS companies operating domestically, North Macedonia is positioning itself as a regional hub for affordable and innovative software solutions. Continued investment in digital infrastructure and talent development will likely sustain this upward trajectory over the coming years.