Pinterest Shopping and Social Commerce Statistics in North Macedonia (2026)

By 2026, North Macedonia has seen a significant rise in Pinterest usage, with 1.2 million active users, driven by increased internet access and smartphone adoption. The platform has become a vital channel for local brands to reach consumers through visually appealing content, boosting social commerce activities to nearly half of active users engaging in shopping behaviors. This growth reflects the country's broader digital transformation and e-commerce expansion.

Pinterest's influence on North Macedonia's retail landscape continues to grow, with estimated €12 million in ad revenue and 250,000 purchases directly linked to the platform. Consumers are increasingly comfortable making purchases via social media, especially in fashion, home decor, and electronics segments. Businesses are investing more in targeted ads, leveraging Pinterest's visual discovery tools to drive sales and brand awareness in a competitive market.