2.7 million
Total internet users
Based on population estimates and internet penetration rates in North Macedonia.
12.3
Average daily pageviews per user
Reflecting increased online activity and digital engagement among users.
78% mobile, 22% desktop
Mobile vs desktop traffic share
Indicating the dominance of mobile devices in web access.
E-commerce 45%, News 20%, Social Media 18%, Government 7%, Others 10%
Top website categories
Shows the primary online activities and interests of North Macedonian users.
4 minutes 15 seconds
Average session duration
Suggests users are engaging actively with content during visits.
In 2026, North Macedonia's internet landscape continues to evolve with nearly 2.7 million users actively engaging online. Mobile devices dominate web access, accounting for 78% of traffic, emphasizing the importance of mobile-friendly websites. The focus on e-commerce and social media platforms indicates a digitally active population with growing online shopping and social engagement.
The increased average session duration of over four minutes highlights deeper content engagement and a shift towards richer online experiences. Businesses and government entities are leveraging this trend to improve digital services and outreach, fostering a more connected society.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.