By 2026, North Macedonia has seen a significant rise in mobile deep linking adoption, with 65% of smartphone users engaging with deep links. This growth aligns with increased mobile marketing investments totaling €150 million, reflecting the country's expanding digital economy. User engagement remains strong, with an average session lasting over three minutes, indicating effective content targeting and personalized experiences.
Mobile ad revenue has reached €120 million, driven by higher conversion rates and targeted campaigns. Marketers increasingly leverage deep linking to enhance user journeys, improve retention, and boost conversion rates. As mobile internet penetration continues to grow, businesses in North Macedonia are expected to allocate more resources towards innovative mobile marketing strategies to capitalize on this digital shift.