By 2026, North Macedonia has seen a significant increase in email automation adoption, with 65% of businesses leveraging automation to improve engagement and efficiency. The average ROI per campaign stands at $45,000, reflecting the effectiveness of targeted email strategies in the local market. Despite moderate open rates of 22%, companies are investing heavily in segmentation and personalization to boost campaign performance.
The growing digital maturity in North Macedonia has led to an expanding email marketing ecosystem, with over 1.2 million subscribers engaged through automated campaigns. Total annual marketing spend has reached €15 million, indicating a strong commitment to digital marketing investments. As more organizations recognize the value of automation, the trend is expected to continue with innovations in AI-driven personalization and analytics.