In 2026, North Macedonia's affiliate traffic share has reached 22.5%, reflecting increased digital engagement. The country's digital advertising spend has grown to €45 million, indicating a thriving online marketing environment. E-commerce revenues are projected at €180 million, with affiliate marketing playing a crucial role in driving consumer purchases and brand visibility across various sectors.
The affiliate marketing ecosystem in North Macedonia is now supported by over 3,200 active affiliates, primarily leveraging mobile platforms, which account for 65% of traffic. This trend demonstrates the country's shift towards mobile-first digital consumption. Continued growth in affiliate marketing indicates a robust digital economy and opportunities for local and international brands to expand their online reach.