In 2026, mobile devices account for 65% of North Macedonia's affiliate marketing traffic, reflecting increasing mobile usage and digital engagement. The total affiliate marketing spend is projected at €45 million, showing steady growth driven by expanding e-commerce and digital advertising channels. Internet penetration remains high at 78%, supporting the digital economy's expansion and the effectiveness of mobile-focused marketing strategies.
As digital adoption continues to rise, the average CTR for affiliate campaigns is 4.3%, with a conversion rate of 2.8%. These metrics indicate a mature affiliate marketing environment where targeted campaigns are effectively engaging consumers. Businesses are leveraging mobile platforms more than ever to reach audiences, optimizing their strategies to capitalize on high internet usage and mobile device ownership in North Macedonia.