North Macedonia's affiliate marketing sector is experiencing steady growth, with spending reaching €45 million in 2026. The industry now accounts for 12% of the country's digital advertising budget, reflecting increased digital adoption among local businesses. The number of active affiliate marketers has grown to over 2,300, showcasing expanding opportunities for digital entrepreneurs and marketers alike.
The average commission rate remains attractive at 8.5%, encouraging more affiliates to participate. Revenue growth from 2022 to 2026 has been approximately 35%, driven by expanding e-commerce and digital services. This trend highlights North Macedonia's rising digital economy and the increasing importance of affiliate marketing as a key channel for advertising and revenue generation.