By 2026, North Macedonia's affiliate marketing sector has seen notable growth, with an average ROI of 18.5%. The rising number of active marketers, totaling over 12,300, highlights increased digital engagement and entrepreneurial activity. Revenue from affiliate marketing has climbed to €45 million, reflecting the country's expanding e-commerce landscape and digital economy. The average commission rate of 7.2% demonstrates competitive earnings for marketers and a mature affiliate ecosystem.
This growth is driven by increased digital advertising investments, which have grown by 22% over the past year. Small and medium businesses are leveraging affiliate marketing to reach local and regional audiences effectively. The government’s support for digital infrastructure and the rise of online shopping are boosting affiliate marketing profitability, making North Macedonia an emerging hub for digital marketing innovation in Southeastern Europe.