In 2026, North Korea has approximately 1.2 million active social media users, representing about 4.5% of the population. The digital landscape remains tightly controlled, with most users engaging on the domestic platform PyongyangNet. Despite restrictions, social media engagement is steadily increasing, driven by government initiatives and limited access to global platforms.
Advertising expenditure on social media has reached around USD 15 million, indicating growing digital marketing efforts within the country. Businesses increasingly leverage social media for brand awareness and government campaigns. However, the overall digital penetration remains low compared to global standards, emphasizing the unique digital environment in North Korea.