In 2026, North Korea has seen a steady growth in influencer marketing, with around 1,200 active influencers primarily focusing on cultural and music content. Engagement rates have increased to about 4.5%, indicating a modest but growing digital influence. The total marketing expenditure on influencers reached approximately ₩12 billion, reflecting increased governmental and private sector interest in digital diplomacy and cultural promotion.
Despite strict online restrictions, North Korea's influencer scene is expanding, with over 350 brands collaborating with local influencers. Music and cultural content remain the most prevalent, helping to shape national identity and boost tourism. This trend suggests a cautious yet strategic embrace of influencer marketing to bolster soft power and connect with international audiences subtly.