25 million
Social Commerce Users
Number of social commerce users in Nigeria in 2026
₦12,500 ($30)
Average Transaction Value
Average social commerce transaction value per user
68%
Mobile Payment Penetration
Percentage of social commerce transactions via mobile payments in Nigeria
45%
Digital Payment Market Share
Share of digital payments within the overall e-commerce market in Nigeria
₦150 billion ($360 million)
Social Commerce Revenue
Total revenue generated from social commerce payments in Nigeria in 2026
The digital payment market continues to expand, now comprising 45% of Nigeria's overall e-commerce transactions, reflecting enhanced financial inclusion and infrastructure. Evolving consumer behaviors favor social commerce, which remains a crucial driver for Nigeria's digital economy. Continued investments in mobile payment technology and regulatory support are expected to sustain this upward trend, fostering economic growth and digital innovation.
Frequently Asked Questions
What are the main social commerce platforms in Nigeria in 2026?
Popular platforms include WhatsApp, Facebook Marketplace, Instagram Shops, and local apps like Jumia Food and Konga, which facilitate social-based transactions.
How secure are social commerce payments in Nigeria?
Payments are secured through multiple layers of encryption, two-factor authentication, and regulatory compliance, ensuring safe transactions for users.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.