Social Commerce Statistics in Nigeria (2026)

Nigeria's social commerce sector has experienced rapid growth, with an 8.5% conversion rate indicating increasing consumer trust and engagement. The total transaction value surpasses ₦1.2 trillion, reflecting a vibrant digital economy driven by mobile internet access and a young population. The average order value remains modest but steadily rising, showing consumers' willingness to spend more online.

As social media continues to dominate Nigeria's digital landscape, Instagram remains the leading platform for social shopping. The expanding user base of 57 million provides vast opportunities for brands and merchants seeking to capitalize on this trend. The evolving e-commerce infrastructure and improved payment solutions are likely to further accelerate social commerce activities across the country.