Nigeria's podcast engagement rate is projected to reach 35% by 2026, reflecting increased digital adoption and growing interest in audio content. The total number of podcast listeners is expected to hit 28 million, driven by expanding mobile internet coverage and affordable smartphones. Average listening durations are around 45 minutes, indicating deep user engagement and content saturation.
Audio streaming revenue in Nigeria is anticipated to surpass ₦150 billion (USD 330 million), showing a significant rise from previous years. Smartphone access remains crucial, with 78% of users consuming podcasts on mobile devices. These trends suggest a robust growth trajectory in Nigeria’s digital audio landscape, with opportunities for advertisers and content creators alike.