Nigeria's affiliate marketing ecosystem continues to expand, with affiliates now generating over a quarter of total online traffic. The surge is driven by increased mobile internet penetration and a growing e-commerce sector valued at over ₦950 billion. Digital ad revenues have reached ₦1.8 trillion, reflecting the country's shifting advertising landscape and the importance of digital channels for brands.
With more than 125,000 active affiliates, Nigeria's digital economy demonstrates robust growth. Mobile devices account for the majority of affiliate traffic, emphasizing the need for mobile-optimized campaigns. The increasing trust in online shopping and improved digital infrastructure are fueling this upward trend, positioning Nigeria as a key player in African digital marketing.