By 2026, Nigeria has seen a significant increase in affiliate marketing ROI, reaching an estimated 150%, driven by expanding internet access and e-commerce growth. The number of active affiliates has grown to around 1.2 million, reflecting the country's digital adoption. Digital advertising spend is expected to reach approximately $1.8 billion, indicating strong industry confidence and investment.
The mobile commerce share of affiliate sales in Nigeria has surged to 65%, emphasizing the importance of mobile-friendly marketing strategies. With average commission rates around 12%, Nigerian affiliates are increasingly pivotal in e-commerce sales, boosting local digital economy development and providing lucrative opportunities for digital entrepreneurs.