In 2026, Niger's affiliate traffic share stands at approximately 12.5%, reflecting steady growth driven by increasing internet adoption and mobile usage. The total digital advertising expenditure has reached an estimated USD 45 million, supporting a burgeoning online marketing ecosystem. E-commerce revenue continues to grow, reaching around USD 150 million, signaling expanding consumer engagement online and the rising importance of affiliate marketing as a revenue channel.
Mobile device penetration remains high at 68%, facilitating access to online platforms and affiliate programs. The number of active affiliate marketers has risen to about 8,300, highlighting enhanced digital skills and entrepreneurial activity. As Niger's internet infrastructure improves, these trends suggest sustained growth in digital marketing efficiency and online sales, contributing significantly to the country's digital economy development.